This project was a rebranding of the city of Birmingham, Michigan. Birmingham is a relatively small and affluent city with a downtown featuring a wide collection of fine boutique shops, restaraunts, and entertainment. It prides itself in being a walkable community, much akin to Beacon Hill. So needless to say, there was no problem to be solved in regards to the residents and their relationship to the city, thus we felt it necessary to think about the design problem in regards to those who live outside of Birmingham and how to convey the true friendly and welcoming nature of downtown Birmingham to them.
This was a collaborative project with Julia Jeanguenat.
