This hypothetical rebranding exercise was inspired by the now notorious former Detroit Mayor, Kwame Kilpatrick. The rebranding-via-clothing-line plays off of some of his escapades both in form and content. The crest form evolved from his sometimes grandiose behavior, which earned him the nickname "King Kwame" in the city. A toolkit of forms was also developed that can be plugged in to parts of the crest to express different aspects of Kwame's character. Each of the symbols in the Kwame line is a modern and Detroit-centric interpretation of classical heraldic symbols.
hang tag:
contents give a break down of the kwame brand and the meanings behind each symbol that can appear in the crest.
look book:
showcases the various ways the elements in the crest "toolkit" can be used to customize your clothing.
process:
