//KAISER PERMANENTE iPad APP
An interactive brochure used by KP representatives at tradeshows and industry events to help inform potential members about services provided by Kaiser-Permanente.
//KAISER PERMANENTE MID-ATLANTIC STATES REDESIGN
This was the first of many regional Kaiser Permanente site redesigns that I worked on. Its design needed to be flexible since different regions of KP vary in size and service offerings. This site also won a WebAward for Outstanding Achievement in Web Development in the health care category.
//KP DOCTOR INTERVIEWS
These were multipurpose videos shot for site content and online media, as well as to work within the "Find Your Thing" campaign which had just begun at the time these were done. Several doctors from each of KP's regions were chosen to talk about how a healthy lifestyle helped them to be a better doctor to their patients.
//FIND YOUR THING CAMPAIGN
The "Find Your Thing" campaign was distilled from some overly grandious and complex digital ideas. The campaign was intended to embody KP's approach to a patient's total health. It encouraged members and non-members simply to "find your thing" that will help keep you healthy and happy.
A quick turn-around project from brief to launch. The intent was to make the best of the remaining budget for the year and create a page that would generate some user engagement while educating about the brand and services.
My involvement on this was purely in art direction. I worked with the social team and my ACD and writer to come up with the approach in tone for this project. It was posted to the OnStar Facebook page as four seperate panels with hidden situations where OnStar would come in handy. Each generated a lot of user engagement.
//MINNETOPIA CAMPAIGN SITE PITCH
This was a campaign landing page and supporting banners for Allina Health Systems, which is centered primarily in Minnesota. The campaign focused on the unique cultural aspects of Minnesota and described a place that you could reach with Allina's brand of health care called Minnetopia. The site was going to offer some social tie-ins and badging to create more organic awareness of Allina's reinvention, as well as to encourage return visits to the site. The campaign ended up rolling out with another look and approach all-together.
//MER-MAKEOVER FACEBOOK APP
A fun and simple little Facebook app created to generate some good clean brand interaction.
//NO-DRAIN FACEBOOK LAUNCH
Designs done for the teaser and launch of a new line of no-drain products from Chicken of the Sea. Since this was happening near the anticipated launch of one of the iterations of the iPhone we though it would be apprpriate to play off of the Apple aesthetic. Because the only thing people like more than their Mac is tuna...obviously.
Standard flash banners for Chicken of the Sea, helping to show off the Mermaid's fun side...well as fun as a banner can be...
Skins for several Pandora stations created for Chicken of the Sea. Each one was meant to represent a different aspect of their brand and key audience from cooking at home with the kids to workout tunes to general summertime beach fun.
//CHEVY TRUCK MONTH BANNERS
Video from richmedia banners for Chevy's 2010 Truck Month. Footage was pulled and edited from a pile of dailies from various shoots taking place for concurrent campaigns. Sound design also had to be added since all footage was shot over-cranked.
//CHEVY'S GIVING MORE
Chevy's Giving More was a first, in terms of Chevrolet sales events, in that much of the consumer experience was pushed to the social media side. Much of the OLA pointed to the Facebook application allowing the audience to find the charitable events going on at their local dealerships in order to help the consumer help Chevy to Give More.
//CHEVY SWEET SEATS SWEAPSTAKES
A promotion site partnering with the MLB and featuring the Chevrolet Equinox.
There were a series of these sites done with different teams and different prizes so a templated site was necessary. However, it still was necessary to customize aspects to be specific to fans of each team.
These were concept comps for a proposed social campaign.
Several modern moms would be given a Chevy vehicle to take on their family vacation and blog about it from the road.
It offered a candid and human look at the vehicle's features and benefits directly focused on what really mattered to a family.
The audience could also engage with the blogging moms through the site offering restaurant, sightseeing, and route suggestions or asking them questions about their experience directly.
//CHEVROLET TOWN SQUARE AT THE STATE FAIR OF TEXAS
A splash page experience that appeared on BigTex.com to promote the Chevrolet Town Square at the State Fair of Texas.
Through the experience the user is able to get an overview of the various stations and events that Chevrolet is sponsoring at the fair, including The Camaro Theatre, Cruze Garden, and Silverado HD Power Alley.
//MAY THE BEST CAR WIN
A page take-over as part of the "May The Best Car Win" campaign from General Motors and was intended to go live when the blind campaign was finally revealed to be by GM.
//JEEP SOCIAL MEDIA BUMPER
A bumper for a series of social media videos featuring Jeep® engineers and enthusiasts with stories ranging from how they got their first Jeep® to showing off their Jeep® tattoo. The illustrative and surreal aesthetic embraces and the nature of the stories being shared. The choice to build and shoot on an actual (mini) set was also done to stay true to the spirit of Jeep®.
//MY NAME IS RAM
These were from a series of about a dozen more intro sequnces made for a flash intro used to introduce Ram Trucks as their own brand on ramtrucks.com.
//DODGE.COM INTERIM REDESIGN
This is an interim redesign of Dodge.com done as part of the initial split and rebranding of Dodge and Ram. A challenging restriction in this project was working within the existing framework of the site while still representing the unique branding direction of both Dodge and Ram.
//JEEP GRAND CHEROKEE INTERNATIONAL TEASER
A site to reveal the new Grand Cherokee.
The sites goal is to walk users through the various new and unique features on this vehicle.
//HOMEMADE TOUCHSCREEN TABLE
This multi-touch table and interface were created and designed by myself and Marcus Mullins. It was used in the 2008 College for Creative Studies student show to showcase student work in an engaging and interactive way...and built for under $300
//MICROSOFT MULTI-PLATFORM INTERFACE CONCEPT
This was a "blue sky" interface design done during an internship at Microsoft. The challenge was to develope an interface that could work across the multiple devices we use every day from your mobile phone to laptop or desktop computer to a collaborative digital whiteboard. I decided to show the progression of one document being carried across all three; from making quick edits on your phone during the morning commute followed by more intense content creation on the laptop, and finally brainstorming and meeting meeting management on a digital whiteboard.
This installation was influenced by the issue of homelessness in the Detroit area. Instead of attempting to answer questions or provide band-aid solutions to the problem, this installation is intended to raise awareness and more questions. The installation is meant to be placed in more affluent suburbs that sometimes seem immune to the problem.
Detroit certainly has it's beautiful qualities. In fact, it's hard to find another city with citizens filled with such a genuine sense of pride in where they're from. Unfortunatley, Detroit needs a bit more than pride from it's citizens right now. This installation calls on Detroiters to let go of the apathy many have towards the city's current condition. Vacant buildings have become as common in Detroit as a 404 error is on the web. We are experiencing a 313 error. By providing hard hitting facts about the current state of Detroit, we want to imbue the viewers with the sense of urgency we should all be sharing. It's time to stop watching, discussing, and ignoring. It's time to act. The project was done in conjunction with Marcus Mullins
Plant eat grow love came to be to address the issue of Detroit being a food desert. With limited access to quality grocery stores and fresh foods, we felt one possible solution is to teach people to grow their own produce (as the saying goes “teach a man to fish…”)."Plant grow eat love" came to include 64 two liter vegetable gardens that were handed out in Detroit, each garden came with a custom care package including care and repotting info, healthy recipe cards, a guide to finding quality grocery stores in Detroit, and a contact list for local community gardens. We used the garden give-away as an opportunity to promote a workshop the following day where we taught the attendees on how to make similar gardens.
These pieces, with a bit of dada influence, were for a internet arts channel, specifically being intros/bumbers for culture, style, and programming respectively. They take a humorous and surrealist approach to the ephemeral nature of style, and modern meme-culture.
Inspired simply by the word "process" this piece explores the series of moments that make up a traditional tea ceremony. The ceremony itself is a series of very deliberate motions, intended to recrete past ceremonies, thus making the process more important than the outcome.The video itself is composed of tracing hand motions of two seperate ceremonies. Over the life of the line it transforms from one persons motions to the next.
//BIRMINGHAM STYLE GUIDE
This project was a rebranding of the city of Birmingham, Michigan. Birmingham features a wide collection of boutique shops, restaraunts, and entertainment and prides itself on being a walkable community. So needless to say, We felt it necessary to convey the true friendly and welcoming nature of downtown Birmingham. This was a collaborative project with Julia Jeanguenat.
//MILTON GLASER BOOK
This project involved a great deal of research and writing, in addition to design. Based on Milton Glaser's highly recognizable style of design and illustration, I decided to push in the opposite direction to represent my growing/shifting interest towards digital work. This resulted in code generated imagery and illustrative elements, as well as harsh pixelization of imagery.
The pages can also be torn from the book to create a 6' double-sided poster with "<3" and "U".
//KWAME KILPATRICK REBRAND
This hypothetical rebranding exercise was inspired by the now notorious former Detroit Mayor, Kwame Kilpatrick. The rebranding-via-clothing-line plays off of his escapades in form and content. The crest form evolved from his grandiose behavior, earning him the nickname "King Kwame" in the city. A toolkit of forms was developed that can be plugged in to parts of the crest to express different aspects of Kwame's character. Each of the symbols in the Kwame line is a modern, Detroit-centric interpretation of classical heraldic symbols.
//CDC Journey of a Vaccine infographic
This poster was created for CDC for distribution in doctor's offices as well as online to explain the complex processes that are involved in vaccine development.
//Woodward Dream Cruise Posters
These posters, for the Woodward Dreamcruise, were inspired by the roots of classic car culture. The speed-freak drive-in movie and the art of Big Daddy Roth were, for many, the begining of a life long obsession of cars.
Part of a designer/illustrator/artist series of posters for Detroit Lives!.
The type design is my own hybrid of hand-style graffiti and black letter, both of which Detroit can be seen all around the city.
//Take Action Tour
This poster is influenced by the music and the cause of the tour. The suicide awareness and prevention tour features a wide variety of punk and hardcore bands, which also led to the inspiration of the xerox gig flyer aesthetic.
// Week in the Life
This poster was created after analyzing one week in my life. I was heavily inspired by eastern philosophies in that when analyzing the week in question I was often not spending time living in the current moment. While my body was driving to work in the morning my mind was years in the past because of a song that was playing. I decided to explore this duality of my existence by creating a physical schizm between these sets of data and my emotions. So when viewed from the left, it lists in a straightworward manner information about myself, every song I listened to, and everything I saw. From the right I wrote out what I each song reminded me, and personified the stress and fear that I felt over this week through a fractured image.