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THE PORTFOLIO OF SHAUN STRACK
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Welcome to the portfolio of Shaun Strack; a Detroit-ish resident, and a doer of things. I floss and make internet on a daily basis and love my dogs.
//KAISER PERMANENTE iPad APP         
An interactive brochure used by KP representatives at tradeshows and industry events to help inform potential members about services provided by Kaiser-Permanente.
//MER-MAKEOVER FACEBOOK APP         
A fun and simple little Facebook app created to generate some good clean brand interaction.
//CHICKEN OF THE SEA BANNERS         
Standard flash banners for Chicken of the Sea, helping to show off the Mermaid's fun side...well as fun as a banner can be...
//GHIRARDELLI Spin         
Fun, quick turn-around build on this. I guess that's what you should expect when someone says "Hey, want to do something fun for the next two hours?".
//McKESSON BUSINESS OF PHARMACY BANNERS         
Banners for the Business of Pharmacy side of McKesson. Meant to show the exceptional results that their services can provide.
//CHEVY TRUCK MONTH BANNERS         
Video from richmedia banners for Chevy's 2010 Truck Month. Footage was pulled and edited from a pile of dailies from various shoots taking place for concurrent campaigns. Sound design also had to be added since all footage was shot over-cranked.
//CHEVY'S GIVING MORE         
Chevy's Giving More was a first, in terms of Chevrolet sales events, in that much of the consumer experience was pushed to the social media side. Much of the OLA pointed to the Facebook application allowing the audience to find the charitable events going on at their local dealerships in order to help the consumer help Chevy to Give More.
//CHEVY SWEET SEATS SWEAPSTAKES         
A promotion site partnering with the MLB and featuring the Chevrolet Equinox. There were a series of these sites done with different teams and different prizes so a templated site was necessary. However, it still was necessary to customize aspects to be specific to fans of each team.
//CHEVY ROADISTAS         
These were concept comps for a proposed social campaign. Several modern moms would be given a Chevy vehicle to take on their family vacation and blog about it from the road. It offered a candid and human look at the vehicle's features and benefits directly focused on what really mattered to a family. The audience could also engage with the blogging moms through the site offering restaurant, sightseeing, and route suggestions or asking them questions about their experience directly.
//CHEVROLET TOWN SQUARE AT THE STATE FAIR OF TEXAS         
A splash page experience that appeared on BigTex.com to promote the Chevrolet Town Square at the State Fair of Texas. Through the experience the user is able to get an overview of the various stations and events that Chevrolet is sponsoring at the fair, including The Camaro Theatre, Cruze Garden, and Silverado HD Power Alley.
//MAY THE BEST CAR WIN         
A page take-over as part of the "May The Best Car Win" campaign from General Motors and was intended to go live when the blind campaign was finally revealed to be by GM.
//DODGE.COM INTERIM REDESIGN         
This is an interim redesign of Dodge.com done as part of the initial split and rebranding of Dodge and Ram. A challenging restriction in this project was working within the existing framework of the site while still representing the unique branding direction of both Dodge and Ram.
//JEEP GRAND CHEROKEE INTERNATIONAL TEASER         
A site to reveal the new Grand Cherokee. The sites goal is to walk users through the various new and unique features on this vehicle.
//CHRYSLER 300S BUZZ PAGE         
A quick turn around page to create some talk about the new limited edition CHrysler 300 before it's unveiling at the Detroit Auto Show.
//HOMEMADE TOUCHSCREEN TABLE         
This multi-touch table and interface were created and designed by myself and Marcus Mullins. It was used in the 2008 College for Creative Studies student show to showcase student work in an engaging and interactive way...and built for under $300
//VIRTUAL BUM         
This installation was influenced by the issue of homelessness in the Detroit area. Instead of attempting to answer questions or provide band-aid solutions to the problem, this installation is intended to raise awareness and more questions. The installation is meant to be placed in more affluent suburbs that sometimes seem immune to the problem.
//JEEP SOCIAL MEDIA BUMPER         
A bumper for a series of social media videos featuring Jeep® engineers and enthusiasts with stories ranging from how they got their first Jeep® to showing off their Jeep® tattoo. The illustrative and surreal aesthetic embraces and the nature of the stories being shared. The choice to build and shoot on an actual (mini) set was also done to stay true to the spirit of Jeep®.
//MY NAME IS RAM         
These were from a series of about a dozen more intro sequnces made for a flash intro used to introduce Ram Trucks as their own brand on ramtrucks.com.
//313 ERROR         
Detroit certainly has it's beautiful qualities. In fact, it's hard to find another city with citizens filled with such a genuine sense of pride in where they're from. Unfortunatley, Detroit needs a bit more than pride from it's citizens right now. This installation calls on Detroiters to let go of the apathy many have towards the city's current condition. Vacant buildings have become as common in Detroit as a 404 error is on the web. We are experiencing a 313 error. By providing hard hitting facts about the current state of Detroit, we want to imbue the viewers with the sense of urgency we should all be sharing. It's time to stop watching, discussing, and ignoring. It's time to act. The project was done in conjunction with Marcus Mullins.
//UarTV         
These pieces, with a bit of dada influence, were for a internet arts channel, specifically being intros/bumbers for culture, style, and programming respectively. They take a humorous and surrealist approach to the ephemeral nature of style, and modern meme-culture.
//PROCESS         
Inspired simply by the word "process" this piece explores the series of moments that make up a traditional tea ceremony. The ceremony itself is a series of very deliberate motions, intended to recrete past ceremonies, thus making the process more important than the outcome.The video itself is composed of tracing hand motions of two seperate ceremonies. Over the life of the line it transforms from one persons motions to the next.
//POSTERS         
Woodward Dream Cruise Posters - These posters, for the Woodward Dreamcruise, were inspired by the roots of classic car culture. The speed-freak drive-in movie and the art of Big Daddy Roth were, for many, the begining of a life long obsession of cars.

Detroit Lives - Part of a designer/illustrator/artist series of posters for Detroit Lives!. Created for the first Maker (City) Faire in Detroit. The type design is my own hybrid of hand-style graffiti and black letter, both of which Detroit can be seen all around the city. Printed and hand-modeled by Scott Waraniak.

Take Action Tour - This poster is influenced by the music and the cause of the tour. The suicide awareness and prevention tour features a wide variety of punk and hardcore bands, which also led to the inspiration of the xerox gig flyer aesthetic.
//MILTON GLASER BOOK         
This was a semester long project that involved a great deal of research and writing all of the content, in addition to design. Based on Milton Glaser's highly recognizable style of design and illustration, I decided to push in the opposite direction to represent my growing/shifting interest towards digital work. This resulted in code generated imagery and illustrative elements, as well as intended harsh pixelization from low resolution screen caps. The pages can also be torn from the book to create a 6' double-sided poster with "<3" and "U".
//KWAME KILPATRICK REBRAND         
This hypothetical rebranding exercise was inspired by the now notorious former Detroit Mayor, Kwame Kilpatrick. The rebranding-via-clothing-line plays off of some of his escapades both in form and content. The crest form evolved from his sometimes grandiose behavior, which earned him the nickname "King Kwame" in the city. A toolkit of forms was also developed that can be plugged in to parts of the crest to express different aspects of Kwame's character. Each of the symbols in the Kwame line is a modern and Detroit-centric interpretation of classical heraldic symbols.
//PLANT.GROW.EAT.LOVE.         
Plant eat grow love came to be to address the issue of Detroit being a food desert. With limited access to quality grocery stores and fresh foods, we felt one possible solution is to teach people to grow their own produce (as the saying goes “teach a man to fish…”)."Plant grow eat love" came to include 64 two liter vegetable gardens that were handed out in Detroit, each garden came with a custom care package including care and repotting info, healthy recipe cards, a guide to finding quality grocery stores in Detroit, and a contact list for local community gardens. We used the garden give-away as an opportunity to promote a workshop the following day where we taught the attendees on how to make similar gardens.
//WEEK IN THE LIFE POSTER         
This poster was created after analyzing one week in my life. I was heavily inspired by eastern philosophies in that when analyzing the week in question I was often not spending time living in the current moment. While my body was driving to work in the morning my mind was years in the past because of a song that was playing. I decided to explore this duality of my existence by creating a physical schizm between these sets of data and my emotions. So when viewed from the left, it lists in a straightworward manner information about myself, every song I listened to, and everything I saw. From the right I wrote out what I each song reminded me, and personified the stress and fear that I felt over this week through a fractured image.
//DOODLE         
//MAKE         
//TWIDDLE